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Requesting Subscription Messaging Approval

Subscription Broadcast in Clever Messenger works with Subscription Messaging on Facebook, and is ONLY allowed for specific use cases, but it gives you and/or your business the ability to send regular content to a person/subscriber on Messenger. A person/subscriber should be able to opt-out of receiving subscription messages from a Page at any time.

Eligible Use Cases

Facebook only wants you to send broadcasts if they fall in these categories:

  • News: Integrations whose primary purpose is to inform people about recent or important events, or provide information in categories such as sports, finance, business, real estate, weather, traffic, politics, government, non-profit organizations, religion, celebrities, and entertainment.
  • Productivity: Integrations whose primary purpose is to enable people to manage their personal productivity with tasks, such as managing calendar events, receiving reminders, and paying bills.
  • Personal trackers: Integrations that enable people to receive and monitor information about themselves in categories such as fitness, health, wellness, and finance.

Usage Guidelines

The following guidelines apply to usage for subscription messaging:

  • Subscription content send with Subscription Broadcast may be sent outside of the 24-hour messaging window that applies to standard messaging.
  • The subscriber must Opt-In to subscription messaging.
  • Subscription messages will have limited functionality compared to standard messages.
  • Subscription messages cannot contain promotional content.
  • Subscription messaging is only intended for specific use cases. Businesses and developers will need to indicate which use case their experience falls under when they submit their Messenger Platform integration.
  • If a user responds to a subscription message via an eligible action, the conversation will be considered standard messaging and must comply with standard messaging policies.

Applying to Send Subscription Messages

Page admins may access the subscription messaging request form by doing the following:

  1. On Facebook. Go to Page Settings > Messenger Platform
  2. Under ‘Subscription Messaging’ in the ‘Advanced Messaging Settings’ section, click the ‘Request’ button.

In the form, you will be asked to provide the following:

  • Which of the three eligible subscription messaging use cases applies to the bot.
    • Providing additional details on how it’s going to be used
  • A sample message and a brief description of how your chatbot will use subscription messaging.
  • A confirmation that the bot will only send non-promotional content, and will abide by all Facebook Platform policies and community standards.

When you’ve cleared every field:

  • When satisfied, simply click “Save Draft”.
  • Then click on “Submit for Review”.

From there you need to wait for manual approval to happen by a member of the Facebook staff.

Important Tip about Approval

At Clever Messenger we believe that when you’ve got a working chatbot in place (one that already plays well within Facebook Policies) the likely-hood of getting (fast) approval increases.

Once you’re approved, you can start using Subscription Broadcast. Subscription Broadcast needs you to send out Message Tags. Read more about  Subscription Broadcast here.


This concludes the article on Subscription Messaging Approval. If Facebook makes any changes we’ll update this entry accordingly.

Updated on May 6, 2018

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