This is where the magic happens. Sending a New Broadcast to your subscriber-base is super easy. You only fill out a couple of fields and click a few buttons. That is, if you have your Flow and Segmentation created already – if not, you need to create these first. No worries, it will all be become clear in the next section!
Sending a New Broadcast Overview
This is the Send a New Broadcast Page. As you can see the page is very clean and neat. We did this so you can send those Broadcasts out fast and easy.
In the next sections of this article we go over all the options inside the “Sending a New Broadcast” Page. We’ll cover all the input fields, drop-downs, and what you need to do in order to send a successful broadcast that plays well within Facebook policies.
In this section you discover the Settings part of the “Send a New Broadcast” Page. You learn more about Message Name, Selecting a Flow, Push Notifications, and Targeting your Audience.
This is the name you give to your Broadcast/Campaign. This identifies the Broadcast you setup inside Clever Messenger, and of course is to be used for your own reference.
Select Flow to Send
This is the Flow you want to send you as a Broadcast. Most of the features inside Clever Messenger is build around Flows – Broadcast is no different. By taking this approach you’ll have way more versatility in how your Broadcasts are sent.
For instance, you can use the A/B split-test cards in your Flows to send a Broadcast that is split-tested. Then use the Flow Sats to get a more detailed and in-depth look in to see which part of the Broadcast is performed best. You’ll also be able to get more Detailed Stats on your Broadcast since Flows show you Clicks on each separate element.
- In order to Select a Flow to Send, you click on the drop-down and Select the Flow you want to use for your Broadcast. If you didn’t create Flow for your Broadcast, you first need to create a Flow using the Composer.
- When a Flow is chosen, the Preview automatically updates with the Message your Subscribers will see.
Push Notification Type
These are the Push Notification Types you can choose to send to your subscriber’s phone when they receive your Broadcast:
- Regular Push notification
- This makes a sound and sends a notification to a subscriber’s mobile device, it even vibrates if the subscriber’s phone allows to do so. Use it for important messages.
- On-screen Notification
- This sends a notification to your mobile device without a sound. Use it for regular messages that don’t require immediate action.
- No Notification
- When chosen, your broadcast doesn’t display any notifications. Use it for silently sending content updates.
Target Your Audience
You can send a Broadcast to all your Subscribers, or send to a Segment of your audience.
You create your segment in Audience > Segmentation. This where you can create targeted groups of subscribers based on data like: gender, tags, name, activity, language, timezone, etc.
Using Segments significantly speeds up your Broadcast setup process. For instance, you might want to send a Broadcast to the same Segment multiple times per week. With this setup you only have to create the Segmentation just once!
In order to use Target Your Audience, you click on the drop-down, and:
- Select All Subscribers – to send to all your subscribers,
- Choose a Segment – to send to a portion of your subscribers,
- or choose Create New Segment (if you didn’t create a Segment yet)
In this section you discover the difference between Broadcast Message Types. It’s very important to know and understand this. As this keeps you playing by Facebook’s rules, and you stay compliant with Facebook’s Policies.
- This allows you to deliver non-commercial content to your subscribers at any time you want. Use it as a conversational option to start a dialogue with your audience. Keep in mind, broadcast messages cannot contain any ads or promotional materials.
Sending a Subscription Broadcast requires you to specify a Message Type:
Message Tags give you the ability to send messages to a person outside of the normally allowed 24-hour window for a limited number of purposes that require continual notification or updates. This enables greater flexibility in how your chatbot interacts with subscribers, as well as the types of experiences you can build on the Messenger Platform.
Allowed Usage – No Promotional Content
- Please note that Subscription Broadcast and its Message Tags are for sending non-promotional content only. Using tags to send promotional content (ex: daily deals, coupons and discounts, or sale announcements) is against Messenger Platform policy.
- Read more about these Message Tags on Facebook.
- This allows you to send commercial messages only to subscribers that were active (interacted with your chatbot) over the last 24 hours. Use this option carefully, you don’t want to annoy your subscribers with mass promotions.
- This can be sent after a Promotional Broadcast once the 24-hour window has been closed to remind your subscribers about your promotion. After that, you won’t be able to send them any promotional messages until they interact with your Messenger bot again.
When to Send?
In this section you discover the When to send? part of the “Send a New Broadcast” Page.
- When you choose Right Now, your Broadcast is will go out immediately and is send to your subscribers after clicking on Send Broadcast in upper-right corner.
- By selecting “Select Day & Time” you can schedule your Broadcast to go out in the future.
- These settings allow you to consider your subscribers’ timezone.
- This is where you select the Date and Time for your Broadcast if you choose to schedule it to go out in the future. Once you’ve selected the Date, the Time part opens up, and this is where you can select the Time.
- This option delivers a Broadcast at the scheduled time according to subscriber’s time zone.
When you’re satisfied, and have double checked your Broadcast settings, all you need to do is to click on “Send Broadcast” in the upper-right corner. That’s it. You’re Broadcast will go out according to your Settings!
You’ll be redirected back to the Broadcast Page where you can manage your Broadcast.
This concludes the article “Sending a New Broadcast”, a brief summary of how you Send a New Broadcast. As new Broadcast features come available, we’ll update this article accordingly.