Your Audience gives an overview of all your current subscribers with details such as profile picture, first name and last name, date added, last active, paused replies, unsubscribes, and full user profiles, including – but not limited to – tags, custom fields, and entry points. You can also edit subscriber(s) using the bulk action, or choose to edit an individual subscriber.

Audience Page Features

You can perform multiple tasks within the Audience Page. This article covers both the basic and more advanced features of the Audience Page.

Here’s a small list of what we cover inside this article:

Audience Overview:

  1. Definitions: What’s inside the Audience table?
  2. How to perform Bulk Actions?
  3. How to start a Live Chat from Audience?

User Profiles:

  1. How to access a User Profile?
  2. What’s inside a User Profile?
  3. How to edit a User Profile?

Audience Overview

This section covers the basics of the Audience table, how to perform Bulk Actions, and how to start a Live Chat from the table for a specific user. So let’s start with a full run down on what the table in the Audience Overview includes first

Profile Picture

  • This is where you see the profile picture – as set up inside Facebook – of your subscriber. In the case your subscriber hasn’t specified a profile picture, Clever Messenger shows a default picture.


  • This is the name – as set up inside Facebook – of your subscriber


  • This is the gender – as set up inside Facebook – of your subscriber. If there’s no gender present inside Facebook we show it as “undefined”.


  • This the current status of your subscriber. There’s a variety of subscriber statuses available, like; Active, Inactive, Unsubscribed, Paused, and more. Each subscriber status is shown in a different color to help you give a quick overview of the statuses.
Important Tip - Active Subscribers vs. Inactive Subscribers

Al though all Subscriber Statuses are self explanatory, the difference between Active Subscribers and Inactive Subscribers needs some extra attention. An Active subscriber is considered a subscriber that has engaged with your chatbot in the last 24 hours (it’s this group you can send promotional messages to using Broadcasts). Inactive subscribers are still Subscribers, but in order to send them promotional messages they first need to become an Active Subscriber again. To do this, simply send a message with value in order to get them engaged again. 


  • This is the date when the subscriber first engaged with your chatbot (or any of the Capture Tools), and therefor subscribed to your chatbot.


  • This is the date showcasing the subscriber’s last engagement with your chatbot. Essentially, the date your subscriber was last seen interacting with your chatbot.


  • These are the Actions you can perform on an individual subscriber, currently: Add Tag, Add Custom Field, Start Live Chat, Delete, and more.
  • You can change the number of subscribers you want to appear per page by clicking the drop down in the right upper corner. You can choose to show either 10, 25, 50 or 100 subscribers per page.
  • In the right upper corner you can also use the search field. Search terms are applied to all data in the table. This means you can search for an individual subscriber by typing their name, or only choose to show Active Subscribers by typing the word “Active”.

Next/Previous Page

  • In the bottom right corner you can view the next page or previous page by clicking “next” or “previous”. This allows you to navigate through all your subscribers.

How to Start a Live Chat from Audience?

You can send a direct message to the corresponding subscriber by simply clicking on the Actions button of the corresponding subscriber in the the table. This opens up a drop-down where you can click on “Start Live Chat”. When “Start Live Chat” is clicked you get automatically redirected to Live Chat, this is where you can communicate with your Subscriber in a more personal setting.

How to perform Bulk Actions?

You can perform Bulk Actions by clicking the check boxes – of the subscribers you want to perform Bulk Actions on – in the first column. Fro there you perform Bulk Actions like Add Tag(s), Add Custom Field(s), by clicking the Bulk Actions button in the right upper corner.

User Profile(s)

This section covers the basics of the User Profile(s), how to access a User Profile, what’s inside a User Profile. And how to edit a specific User Profile.

How to access a User Profile?

Accessing a specific User Profile is quite easy. Inside the Audience table, you simply click anywhere in the row that corresponds with the Subscriber you want to access and/or edit. Please see the video below for reference.

What’s inside a User Profile?

Inside the User Profile you see the same data you see in the Audience Table for specific subscriber, like:

  • Profile Picture
  • First & Last Name
  • Language
  • Last Active
  • Status
  • Automated Replies Button
  • Add Email
  • Current Tags
    •  Add Tags
  • Current Custom Fields
    • Add Custom fields
  • Current Sequences
    • Subscribe to  Sequence
  • Entry Point

How to edit a User Profile

As of writing this article there’s 4 of tasks you can do inside a User Profile:

  • You can Pause Automated Replies
    • Simply click the Green Button in order to Pause Automated Replies
      • The button turns red, indicating the subscriber is not receiving automated replies. Simply click again to re-activate them.
    • As long as the Subscriber is Paused he/she will not receive any replies
  • You can add an Email Address manually
    • Simply add an email to the field and click “Save”.
    • The email address will be automatically added as Custom Field as well. This way you can use this in other areas of Clever Messenger too
  • You can add a Tag manually
    • Simply add a Tag to the field and click “Save”.
    • You can use tags in other areas of Clever Messenger too
  • You can add a Custom Field manually
    • Select the Custom Field you want to add
    • Specify the variable in the field and Click “Save”.
    • In order to “Create Custom Fields” navigate to Automation > Custom Fields, discover more on how to create Custom Fields here.

This concludes the article “Audience” about the variety of actions and tasks you can perform on this page. As new audience features come available, or current audience features will be upgraded, we’ll add this to our platform. And of course, we’ll update this article accordingly.

Updated on May 6, 2018

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