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24-Hour Messaging Window Explained

Since Clever Messenger is using the Send API, you as a subscriber have up to 24 hours to respond to a message sent by a person in Messenger when using Standard Messaging. A chatbot may also send one additional message after the 24-hour time limit has expired. The 24-hour limit is refreshed each time a person responds to a business through one of the eligible actions listed in Messenger Conversation Entry Points. This is commonly referred to as the ’24 + 1 policy’.

For information on how you may be able to send messages outside the 24-hour messaging window, see the Tags documentation, and Sponsored Messages.

Usage Guidelines

The following guidelines apply to usage of the Send/Receive API for standard messaging:

  • LiveChat on Clever Messenger is also subject to these rules. We’ve go the tools in place to comply, and if you’re outside the 24-hour window, you’re able to send message with the appropriate Messaging Tags.
  • Promotional content is allowed for standard messaging. Note that promotional content is not allowed for subscription messaging.
  • For you to send a message to a person on Messenger, the person must initiate contact first. Examples of how contact is initiated include the person tapping the “Get Started” button in the welcome screen, tapping a “Send to Messenger” plugin, sending a message, etc.
  • People continue to have the option to block or mute a conversation with a business or developer at any time.

This concludes the article on 24-Hour Messaging Window Explained. If Facebook makes any changes we’ll update this entry accordingly.

Updated on May 6, 2018

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